Denny 100% Natural
Questions and Answers

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What does 100% Natural Mean?

'Natural' means a product does not contain artificial ingredients. The ingredients are unprocessed.

What are the 5 Natural Ingredients?

The 100% Natural Ingredients ham contains natural ingredients in addition to pork i.e.

What is Pork Protein?

Natural Pork Protein is an ingredient that comes from fresh pork.

What are the natural flavourings?

The natural flavourings are derived from celery and rosemary extract.

Why are you launching 100% Natural Ingredients Ham?

To improve our product range and to have a better offering for the consumer. As consumers told us they are concerned about the use of artificial ingredients in products, we wanted to offer a 100% natural ingredients alternative. We believe consumers will respond really positively to this product.

Do other hams in the Denny Range contain 100% Natural ingredients?

Currently only the Denny Deli Style and Old Style ham contains all natural ingredients. All Denny sliced cooked meats are produced to the highest standards which is what makes Denny a trusted and much loved brand in Ireland. Denny offers a range of sliced cooked meats to suit the different tastes of our Denny consumers.

Why are you launching this product now?

We started to look at the 100% Natural ingredients in 2006 and have been building on it and developing it since then. The taste has tested very well in research and we now believe it is time to let consumers enjoy the benefit of this 100% Natural Ingredients Denny Deli Style Ham.

What claims can we make about our ham range?

All Denny Sliced Cooked Hams:

• Have surpassed FSAI and FSA 2010 salt targets.
• Low saturated fat
• Low fat
• Good source of protein

How much ham should I/my child be eating each week?

Current dietary recommendations for the Republic of Ireland advise that we eat 2 servings from the protein group (meat, fish and alternatives) every day It is a good idea to vary the foods that we eat from this group so as we get a good mix of all the nutrients we need.

Each of the following count as a serving:

• 2oz (56g) cooked lean meat or poultry (e.g. ham, lean beef, chicken) or
• 3oz (84g) cooked fish or
• 2 eggs (not more than 7 per week)
• 9 dessertspoons cooked peas/beans or
• 2oz (56g) Cheddar type cheese (preferably low fat) or
• 3oz nuts (not suitable for young children)

See Irish Nutrition and Dietetic Institute (INDI) web-site for more information (www.indi.ie)

For dietary recommendations for Northern Ireland, please see http://www.food.gov.uk/northernireland

What does Deli Style mean?

Denny Deli Style originates from the practice of taking the Deli Bulk Ham from the deli counter and slicing it in a convenient way.